GiveForward helps with patient finances

What ActBlue does for political fundraising, what Kickstarter does for new ventures, GiveForward does for needy patients and families.  The idea is that you create a fundraising webpage for someone you care about, publicize its existence through your social media networks, and people who are moved contribute. The site takes a modest handling fee.

To date, the site has raised over $53 million for patients' medical bills and out-of-pocket expenses.

An interesting question is whether directors of revenue integrity and CFO's of major hospitals would be interest in adopting the platform as a free, add-on service on their hospital websites.  One hypothesis is that doing so might increase patient satisfaction and help recover more money from self-pay patients.  Another is that it would be viewed as self-serving and tacky, rather than altruistic.  If you are in an administrative capacity in a hospital, please send your thoughts on this question. Would this be interesting to you?