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kim kardashian

Killer app! Texting while driving

Yvonne Abraham's column in today's Boston Globe is a great reminder. An excerpt:

A lot of us are otherwise pretty sensible - even risk-averse - people. So what happens to us when we get behind the wheel?

I put that question to Dan Ariely, a behavioral economist at Duke University, and the author of a book called “Predictably Irrational.’’ Last semester, he asked the 200 students in his class if they ever texted while driving. All but three raised their hands - and one of those three is blind.

But this is an even better one. It is a public service announcement to being shown in the UK to schoolkids. Warning: It is VERY graphic.

Please show it to your kids. Please watch it yourself.

Now, try this out. Look in your rear view mirror during an average commute and see how many people driving behind you are texting. You might be surprised.